Market Oriented Product Innovation
Knut Holt
₹13,190
The Hero and the Outlaw
Building Extraordinary Brands Through the Power of Archetypes
by Margaret Mark, Carol S. Pearson
McGraw Hill · 2001
₹2,851
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About this book
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by Margaret Mark & Carol S.
Topics covered include Brand name products, Business, Marketing and Product management.
Book details
- ISBN-13
- 9780071364157
- ISBN-10
- 0071364153
- Authors
- Margaret Mark, Carol S. Pearson
- Publisher
- McGraw Hill
- Published
- 2001
- Pages
- 400
- Language
- English
- Condition
- New
- Subject
- Product Management & Development
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