Defending Your Brand

Name: Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive
Brand: Palgrave Macmillan
SKU: 9780230340343
Price: 1869.00 INR
Availability: InStock

How Smart Companies Use Defensive Strategy to Deal with Competitive

by T. Calkins

Palgrave Macmillan · 2012

₹1,869

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About this book

Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive is written by T. Calkins. This edition from Palgrave Macmillan (2012) has 294 pages.

Topics covered include Product management and Strategic planning.