The Global Brand

Name: The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Brand: St. Martin's Press
SKU: 9780230606227
Price: 1903.00 INR
Availability: InStock

How to Create and Develop Lasting Brand Value in the World Market

by Nigel Hollis

St. Martin's Press · 2008

₹1,903

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About this book

Published by St. Martin's Press in 2008, The Global Brand: How to Create and Develop Lasting Brand Value in the World Market by Nigel Hollis runs to 272 pages.

The book deals with Brand name products, Branding (Marketing) and Product management.