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Cover of Strategic Brand Management

Strategic Brand Management

From Mechanisms to Ecological and Evolutionary Consequences

by Rosenbaum Et Al

Oxford Univ Pr · 2018 · Paperback

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About this book

Its main subjects are Product management, Strategic planning, Brand name products and Markenpolitik.

Book details

ISBN-13
9780198797807
ISBN-10
019879780X
Author
Rosenbaum Et Al
Publisher
Oxford Univ Pr
Published
2018
Edition
4
Binding
Paperback
Pages
354
Language
English
Condition
New
Subject
Product Management & Development

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