
Maudsley 2003 Prescribing Guidelines
David Taylor, Carol Paton, Robert Kerwin
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A Practical Workout for Boosting Brand and Business
by David Taylor
John Wiley & Sons · 2002
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The Brandgym: A Practical Workout for Boosting Brand and Business is written by David Taylor. This edition from John Wiley & Sons (2002) has 222 pages.
Topics covered include Brand name products, Product management, Advertising & Promotion and Produits de marque.