The Brand Gym

Name: The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership
Brand: John Wiley & Sons Inc
SKU: 9780470686195
Price: 3841.00 INR
Availability: InStock

A Practical Workout to Gain and Retain Brand Leadership

by David Taylor, David Nichols

John Wiley & Sons Inc · 2010

₹3,841

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About this book

Published by John Wiley & Sons Inc in 2010, The Brand Gym: A Practical Workout to Gain and Retain Brand Leadership by David Taylor & David Nichols runs to 239 pages.

Topics covered include Product management and Brand name products.

About the author: David Taylor (born 1964).