Positioning the Brand
Rik Riezebos, Jaap Van Der Grinten
₹7,175
Positioning the Brand
An Inside-out Approach
by Rik Riezebos, Jaap Van Der Grinten
Routledge · 2012
₹21,196
Free delivery. Nothing extra to pay at checkout.
- Delivery in 3–7 days to any serviceable pincode in India, with tracking.
- Cash on delivery. Pay when the parcel reaches you.
- 15-day returns. See what qualifies.
About this book
Positioning the Brand: An Inside-out Approach by Rik Riezebos & Jaap Van Der Grinten is a 191-page book published by Routledge in 2012.
Topics covered include Product management, Brand name products, Branding (Marketing) and Marketing.
About the author: H. J. Riezebos (born 1960).
Book details
- ISBN-13
- 9780415665186
- ISBN-10
- 0415665183
- Authors
- Rik Riezebos, Jaap Van Der Grinten
- Publisher
- Routledge
- Author dates
- H. J. Riezebos (born 1960)
- Published
- 2012
- Edition
- 1
- Pages
- 191
- Language
- English
- Condition
- New
- Subject
- Product management
More by Rik Riezebos and related titles
Flexible Product Development
Preston G. Smith
₹4,029
Japanese Approach to Product Quality
Naoto Sasaki, D. Hutchins
₹3,425
Branding for Dummies
Bill Chiaravalle, Barbara Findlay Schenck
₹4,908
Brand Failures
Matt Haig
₹2,397
Return on Ideas
David S. Nichols
₹3,822
The Brandgym
David Taylor
₹3,688
The Brand Who Cried Wolf
Scott Deming
₹3,869
Smart Products, Smarter Services
Mary J. Cronin
₹5,923
Defending the Brand - Aggressive Strategies for Protecting Your Brand in the Online Arena
Murray
₹2,291
Operations Management in Automotive Industries
Marco Gobetto
₹8,316
Product Juggernauts
Jean-Philippe Deschamps, P. Ranganath Nayak
₹1,933