Positioning the Brand
Rik Riezebos, Jaap Van Der Grinten
₹21,196
Positioning the Brand
An Inside-Out Approach
by Rik Riezebos, Jaap Van Der Grinten
Routledge · 2012
₹7,175
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About this book
Published by Routledge in 2012, Positioning the Brand: An Inside-Out Approach by Rik Riezebos & Jaap Van Der Grinten runs to 191 pages.
The book deals with Product management, Brand name products, Branding (Marketing) and Marketing.
About the author: H. J. Riezebos (born 1960).
Book details
- ISBN-13
- 9780415665193
- ISBN-10
- 0415665191
- Authors
- Rik Riezebos, Jaap Van Der Grinten
- Publisher
- Routledge
- Author dates
- H. J. Riezebos (born 1960)
- Published
- 2012
- Edition
- Illustrated
- Pages
- 191
- Language
- English
- Condition
- New
- Subject
- Product management
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