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Brand Failures

The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

Kogan Page Ltd · 2011

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About this book

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig is a 242-page book published by Kogan Page Ltd in 2011.

Topics covered include Business, Brand choice, Branding (Marketing) and Brand loyalty.

About the author: Matt Haig (born 1975).

Book details

ISBN-13
9780749462994
ISBN-10
074946299X
Author
Matt Haig
Author dates
Matt Haig (born 1975)
Published
2011
Edition
2
Pages
242
Language
English
Condition
New
See all