Brand Failures

Name: Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time
Brand: Kogan Page Ltd
SKU: 9780749439279
Price: 3343.00 INR
Availability: InStock

The Truth About the 100 Biggest Branding Mistakes of All Time

by Matt Haig

Kogan Page Ltd · 2003 · Hardcover

₹3,343

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About this book

Published by Kogan Page Ltd in 2003, Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time by Matt Haig runs to 310 pages in hardcover.

Its main subjects are Business, Brand choice, Branding (Marketing) and Brand loyalty.

About the author: Matt Haig (born 1975).