Strategic Integrated Marketing Communications
Larry Percy
₹3,546
Brand Rewired
Connecting Intellectual Property
by Jennifer C. Wolfe, Anne H. Chasser
John Wiley & Sons Inc · 2010
₹3,710
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About this book
Published by John Wiley & Sons Inc in 2010, Brand Rewired: Connecting Intellectual Property by Jennifer C. Wolfe & Anne H. Chasser runs to 224 pages.
The book deals with Product management, Intellectual property, Branding (Marketing) and Strategic planning.
Book details
- ISBN-13
- 9780470575420
- ISBN-10
- 0470575425
- Authors
- Jennifer C. Wolfe, Anne H. Chasser
- Publisher
- John Wiley & Sons Inc
- Published
- 2010
- Edition
- 1
- Pages
- 224
- Language
- English
- Condition
- New
- Subject
- Product management
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