Integrated Branding

Name: Integrated Branding: Becoming Brand-Driven Through Companywide Action
Brand: Praeger Pub Text
SKU: 9781567202380
Price: 4052.00 INR
Availability: InStock

Becoming Brand-Driven Through Companywide Action

by F. Joseph Lepla, Lynn M. Parker

Praeger Pub Text · 1999 · Hardcover

₹4,052

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About this book

Integrated Branding: Becoming Brand-Driven Through Companywide Action is written by F. Joseph Lepla & Lynn M. Parker. This hardcover edition from Praeger Pub Text (1999) has 299 pages.

The book deals with Management, Brand name products, Advertising & Promotion and Merken (commercie).

About the author: F. Joseph LePla (born 1955).