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Cover of Strategic Integrated Marketing Communications

Strategic Integrated Marketing Communications

by Larry Percy

Routledge · 2008 · Paperback

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About this book

It first appeared in 2007.

Topics covered include Communication in marketing, Green Business, Strategic planning and Sales promotion.

Book details

ISBN-13
9780750679800
ISBN-10
0750679808
Author
Larry Percy
Publisher
Routledge
Published
2008
First published
2007
Edition
1
Binding
Paperback
Pages
322
Language
English
Condition
New
Subject
Product Management & Development

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