Consumer Testing and Evaluation of Personal Care Products
Howard R. Moskowitz
₹11,359
Selling Blue Elephants
How to make great products that people want BEFORE they even know
by Howard R. Moskowitz, Alex Gofman
Financial Times/ Prentice Hall · 2007 · Hardcover
₹4,831
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About this book
Published by Financial Times/ Prentice Hall in 2007, Selling Blue Elephants: How to make great products that people want BEFORE they even know by Howard R. Moskowitz & Alex Gofman runs to 272 pages in hardcover.
Topics covered include Marketing, New products, Research & development management and Product Management.
Book details
- ISBN-13
- 9780136136682
- ISBN-10
- 0136136680
- Authors
- Howard R. Moskowitz, Alex Gofman
- Publisher
- Financial Times/ Prentice Hall
- Published
- 2007
- Edition
- 1
- Binding
- Hardcover
- Pages
- 272
- Language
- English
- Condition
- New
- Subject
- Product management
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