Branded Entertainment

Name: Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business
Brand: Kogan Page Ltd
SKU: 9780749451431
Price: 2887.00 INR
Availability: InStock

Product Placement & Brand Strategy in the Entertainment Business

by Jean-Marc Lehu

Kogan Page Ltd · 2007

₹2,887

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About this book

Branded Entertainment: Product Placement & Brand Strategy in the Entertainment Business by Jean-Marc Lehu is a book published by Kogan Page Ltd in 2007.

The book deals with Branding (Marketing), Business, Product management and Product placement in mass media.