
The Brand Called You
Tim Vandehey, Peter Montoya
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Lessons from Deloitte and 195,000 Brand Managers
Wiley · 2013
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Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers by Carlos Martinez Onaindia is a 224-page book published by Wiley in 2013.
Its main subjects are Brand name products, Marketing, Corporate image and Logos (symbols).