
Pharmaceuticals-Where's the Brand Logic?
Giles David Moss
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Branding Lessons and Strategy
CRC Pr I Llc · 2007 · Hardcover
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Published by CRC Pr I Llc in 2007, Pharmaceuticals-Where's the Brand Logic?: Branding Lessons and Strategy by Giles David Moss runs to 248 pages in hardcover.
Topics covered include Drug Industry, Drug Guides, Brand name products and Methods.