Best Practice Cases in Branding for Strategic Brand Management

Name: Best Practice Cases in Branding for Strategic Brand Management: Lessons from the World's Strongest Brands
Brand: Pearson
SKU: 9780131888654
Price: 5068.00 INR
Availability: InStock

Lessons from the World's Strongest Brands

by Kevin Lane Keller

Pearson · 2007 · Paperback

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About this book

Best Practice Cases in Branding for Strategic Brand Management: Lessons from the World's Strongest Brands is written by Kevin Lane Keller.The work was first published in 2002.

Topics covered include Brand name products, Management, Case studies and Product management.

About the author: Kevin Lane Keller (born 1956).