Beating Low Cost Competition

Name: Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals
Brand: John Wiley & Sons Inc
SKU: 9780470742976
Price: 46977.00 INR
Availability: InStock

How Premium Brands Can Respond to Cut-Price Rivals

by Adrian Ryans

John Wiley & Sons Inc · 2009

₹46,977

Free delivery. Nothing extra to pay at checkout.

Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

About this book

Published by John Wiley & Sons Inc in 2009, Beating Low Cost Competition: How Premium Brands Can Respond to Cut-Price Rivals by Adrian Ryans runs to 256 pages. The work was first published in 2008.

Topics covered include Product management, Brand choice, Price cutting and Brand name products.

About the author: Adrian B. Ryans (born 1945).