
Open Innovation
Charles H. Noble, Abbie Griffin, Serdar S. Durmusoglu
₹6,621

Branding in Practice
by Klaus Fog, Baris Yakaboylu, Christian Budtz
Springer-Verlag Berlin and Heidelberg GmbH & Co. K · 2004
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Storytelling: Branding in Practice is written by Klaus Fog, Baris Yakaboylu & others. This edition from Springer-Verlag Berlin and Heidelberg GmbH & Co. K (2004) has 238 pages.
The book deals with Brand name products, Marketing, Product management and Branding (Marketing).