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Cover of Positioning

Positioning

The Battle for Your Mind, 20th Anniversary Edition: A Novel

by Jack Trout, Al Ries

McGraw-Hill Education · 2000 · Hardcover

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About this book

Positioning: The Battle for Your Mind, 20th Anniversary Edition: A Novel is written by Jack Trout & Al Ries. This hardcover edition from McGraw-Hill Education (2000) has 272 pages. The original work dates from 1981.

Its main subjects are Positioning (Advertising), Advertising, Marketing and Product management.

Book details

ISBN-13
9780071359160
ISBN-10
0071359168
Authors
Jack Trout, Al Ries
Published
2000
First published
1981
Edition
3
Binding
Hardcover
Pages
272
Language
English
Condition
New
See all