
Jack Trout on Strategy
Jack Trout
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The Battle for Your Mind, 20th Anniversary Edition: A Novel
by Jack Trout, Al Ries
McGraw-Hill Education · 2000 · Hardcover
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Positioning: The Battle for Your Mind, 20th Anniversary Edition: A Novel is written by Jack Trout & Al Ries. This hardcover edition from McGraw-Hill Education (2000) has 272 pages. The original work dates from 1981.
Its main subjects are Positioning (Advertising), Advertising, Marketing and Product management.