
In Search of the Obvious
Jack Trout
₹1,921

The Latest on the World's Number 1 Business Strategy
by Jack Trout, Steve Rivkin, Steve Riukin
McGraw-Hill Inc.,US · 1995
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Published by McGraw-Hill Inc.,US in 1995, New Positioning: The Latest on the World's Number 1 Business Strategy by Jack Trout, Steve Rivkin & others runs to 173 pages.
Topics covered include Positioning (Advertising), Business, Produktpositionierung and Business planning.