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Cover of New Positioning

New Positioning

The Latest on the World's Number 1 Business Strategy

by Jack Trout, Steve Rivkin, Steve Riukin

McGraw-Hill Inc.,US · 1995

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About this book

Published by McGraw-Hill Inc.,US in 1995, New Positioning: The Latest on the World's Number 1 Business Strategy by Jack Trout, Steve Rivkin & others runs to 173 pages.

Topics covered include Positioning (Advertising), Business, Produktpositionierung and Business planning.

Book details

ISBN-13
9780070652910
ISBN-10
0070652910
Authors
Jack Trout, Steve Rivkin, Steve Riukin
Published
1995
Pages
173
Language
English
Condition
New
See all