Freud on Madison Avenue

Name: Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
Brand: University of Pennsylvania Press
SKU: 9780812242515
Price: 3338.00 INR
Availability: InStock

Motivation Research and Subliminal Advertising in America

by Lawrence R. Samuel

University of Pennsylvania Press · 2010

₹3,338

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About this book

Published by University of Pennsylvania Press in 2010, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America by Lawrence R. Samuel runs to 232 pages.

The book deals with Motivation research (Marketing), Subliminal advertising, Consumer behavior and Advertising. Places discussed include United States.