Freud on Madison Avenue

Name: Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America
Brand: Univ of Pennsylvania Pr
SKU: 9780812222265
Price: 2484.00 INR
Availability: InStock

Motivation Research and Subliminal Advertising in America

by Lawrence R. Samuel

Univ of Pennsylvania Pr · 2013 · Paperback

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About this book

Published by Univ of Pennsylvania Pr in 2013, Freud on Madison Avenue: Motivation Research and Subliminal Advertising in America by Lawrence R.

Topics covered include Motivation research (Marketing), Subliminal advertising, Consumer behavior and Advertising. Places discussed include United States.