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Cover of Marketing Channels

Marketing Channels

Infomercials and the Future of Televised Marketing

by Craig Robert Evans

Prentice Hall Direct · 1993 · Hardcover

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About this book

Marketing Channels: Infomercials and the Future of Televised Marketing is written by Craig Robert Evans.

Topics covered include Television advertising, Marketing channels, Television programs and Advertising.

Book details

ISBN-13
9780130751515
ISBN-10
0130751510
Author
Craig Robert Evans
Publisher
Prentice Hall Direct
Published
1993
Binding
Hardcover
Pages
256
Language
English
Condition
New
Subject
Advertising

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