Brand Management
Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
₹3,353
Brand Management
Research, Theory and Practice
by Tilde Heding, Charlotte F. Knudtzen, Mogens Bjerre
Routledge · 2008
₹3,475
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About this book
Brand Management: Research, Theory and Practice by Tilde Heding, Charlotte F. Knudtzen & others is a 288-page book published by Routledge in 2008.
Its main subjects are Brand name products, Branding (Marketing), Management and Marketing.
Book details
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