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Cover of Kellogg on Branding

Kellogg on Branding

The Marketing Faculty of the Kellogg School of Management

by Tim Calkins

Wiley · 2005

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About this book

Kellogg on Branding: The Marketing Faculty of the Kellogg School of Management by Tim Calkins is a 352-page book published by Wiley in 2005.

Its main subjects are Marketing, Brand name products, Management and Customer relations.

Book details

ISBN-13
9780471690160
ISBN-10
0471690163
Author
Tim Calkins
Publisher
Wiley
Published
2005
Edition
1
Pages
352
Language
English
Condition
New
Subject
Branding
See all