Wise Family Business

Name: Wise Family Business: Family Identity Steering Brand Success
Brand: Palgrave Macmillan
SKU: 9781137585998
Price: 7002.00 INR
Availability: InStock

Family Identity Steering Brand Success

by Anne-Catrin Glemser, Joachim Schwass

Palgrave Macmillan · 2016

₹7,002

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About this book

Wise Family Business: Family Identity Steering Brand Success is written by Anne-Catrin Glemser & Joachim Schwass. This edition is published by Palgrave Macmillan (2016).

The book deals with Branding (Marketing), Brand name products, Management and Family-owned business enterprises.

About the author: Joachim Schwass (born 1950).