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Crawford, Robert
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A Biography of a Global Brand
by Crawford, Robert, Linda L. Brennan, Susie Khamis
Routledge · 2020
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Decoding Coca-Cola: A Biography of a Global Brand is written by Robert Crawford, Linda L. Brennan & others. This edition from Routledge (2020) has 240 pages.
The book deals with Public relations, Advertising, Branding (Marketing) and Internet advertising.