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Cover of The Routledge Companion to Advertising and Promotional Culture

The Routledge Companion to Advertising and Promotional Culture

by Matthew P. McAllister

Routledge · 2013

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About this book

Published by Routledge in 2013, The Routledge Companion to Advertising and Promotional Culture by Matthew P.

Topics covered include Advertising, Social media, Marketing and Branding (Marketing).

Book details

ISBN-13
9780415888011
ISBN-10
0415888018
Author
Matthew P. McAllister
Publisher
Routledge
Published
2013
Edition
1
Language
English
Condition
New
Subject
Branding