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Cover of The New Emerging Market Multinationals

The New Emerging Market Multinationals

Four Strategies for Disrupting Markets and Building Brands

by Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer

McGraw-Hill · 2012

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About this book

The book deals with Branding (Marketing), Strategic planning, Marketing and Globalization.

Book details

ISBN-13
9780071782890
ISBN-10
0071782893
Authors
Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer
Publisher
McGraw-Hill
Published
2012
Edition
1st ed.
Pages
335
Language
English
Condition
New
Subject
Branding

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