
Profitable Marketing Communications
Antony Young
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Integrated Communications Planning in the Digital Era
by Antony Young
Palgrave Macmillan · 2014
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Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young is a 256-page book published by Palgrave Macmillan in 2014. This is the 2nd edition.
Topics covered include Branding (Marketing), Internet marketing, Social media and Brand name products.
About the author: Antony Young (born 1964).