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Cover of Brand Media Strategy

Brand Media Strategy

Integrated Communications Planning in the Digital Era

by Antony Young

Palgrave Macmillan · 2014

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About this book

Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young is a 256-page book published by Palgrave Macmillan in 2014. This is the 2nd edition.

Topics covered include Branding (Marketing), Internet marketing, Social media and Brand name products.

About the author: Antony Young (born 1964).

Book details

ISBN-13
9781137279569
ISBN-10
1137279567
Author
Antony Young
Author dates
Antony Young (born 1964)
Published
2014
Edition
2nd edition
Pages
256
Language
English
Condition
New
Subject
Branding
See all