Be Your Own Brand
Karl D. Speak, David McNally
₹1,904
Brand Metrics
Measuring Brand Efficacy Along the Customer Journey
by Jacek Kall
Routledge · 2021 · Hardcover
₹16,345
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About this book
Published by Routledge in 2021, Brand Metrics: Measuring Brand Efficacy Along the Customer Journey by Jacek Kall runs to 168 pages in hardcover.
Its main subjects are Economics, Brand name products, Management and Consumers' preferences.
Book details
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