
Decoding Coca-Cola
Crawford, Robert, Linda L. Brennan, Susie Khamis
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The Global Business of National Identity
OUP USA · 2013
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Branding the Nation: The Global Business of National Identity is written by Melissa Aronczyk. This edition from OUP USA (2013) has 256 pages.
Its main subjects are International relations, National characteristics, Mass media and Marketing.