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Decoding the Secrets of your Brand
by Duncan Bruce, David Harvey
John Wiley & Sons · 2008
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Brand Enigma: Decoding the Secrets of your Brand by Duncan Bruce & David Harvey is a 344-page book published by John Wiley & Sons in 2008.
The book deals with Business names, Corporate image, Organizational effectiveness and Branding (Marketing).
About the author: Duncan Bruce (born 1951).