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Cover of Brand Enigma

Brand Enigma

Decoding the Secrets of your Brand

by Duncan Bruce, David Harvey

John Wiley & Sons · 2008

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About this book

Brand Enigma: Decoding the Secrets of your Brand by Duncan Bruce & David Harvey is a 344-page book published by John Wiley & Sons in 2008.

The book deals with Business names, Corporate image, Organizational effectiveness and Branding (Marketing).

About the author: Duncan Bruce (born 1951).

Book details

ISBN-13
9780470779606
ISBN-10
0470779608
Authors
Duncan Bruce, David Harvey
Author dates
Duncan Bruce (born 1951)
Published
2008
Pages
344
Language
English
Condition
New
Subject
Branding

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