
The Routledge Companion to Advertising and Promotional Culture
Matthew P. McAllister
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by Matthew P. McAllister, Emily West
Routledge · 2015
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Published by Routledge in 2015, The Routledge Companion to Advertising and Promotional Culture by Matthew P.
Topics covered include Advertising, Social media, Marketing and Branding (Marketing).
About the author: Emily West (born 1971).