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Cover of There's No Business That's Not Show Business

There's No Business That's Not Show Business

Marketing in an Experience Culture

by Karen L. Vrotsos, Bernd H. Schmitt, David L. Rogers

Financial Times/ Prentice Hall · 2003 · Paperback

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About this book

There's No Business That's Not Show Business: Marketing in an Experience Culture by Karen L. Vrotsos, Bernd H.The book is part of the Financial Times Prentice Hall books series.

Topics covered include Corporate image, Branding (Marketing), Customer relations and Business.

Book details

ISBN-13
9780130471192
ISBN-10
0130471194
Authors
Karen L. Vrotsos, Bernd H. Schmitt, David L. Rogers
Publisher
Financial Times/ Prentice Hall
Published
2003
Series
Financial Times Prentice Hall books
Edition
1
Binding
Paperback
Language
English
Condition
New
Subject
Branding

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