
The Brand Gap
Marty Neumeier
₹1,884

Marketing in an Experience Culture
by Karen L. Vrotsos, Bernd H. Schmitt, David L. Rogers
Financial Times/ Prentice Hall · 2003 · Paperback
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There's No Business That's Not Show Business: Marketing in an Experience Culture by Karen L. Vrotsos, Bernd H.The book is part of the Financial Times Prentice Hall books series.
Topics covered include Corporate image, Branding (Marketing), Customer relations and Business.