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Cover of Power Branding

Power Branding

Leveraging the Success of the World’s Best Brands

by Steve McKee

Palgrave Macmillan · 2014

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About this book

Power Branding: Leveraging the Success of the World’s Best Brands by Steve McKee is a 256-page book published by Palgrave Macmillan in 2014.

The book deals with Brand name products and Branding (Marketing).

Book details

ISBN-13
9781137278845
ISBN-10
1137278846
Author
Steve McKee
Publisher
Palgrave Macmillan
Published
2014
Pages
256
Language
English
Condition
New
Subject
Branding

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