
Emotional Brand Undefined
Marc Gobe
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The Path to Creating a Brighter Brand
by Joey Reiman
John Wiley & Sons Inc · 2012
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The Story of Purpose: The Path to Creating a Brighter Brand is written by Joey Reiman. This edition is published by John Wiley & Sons Inc (2012).
Topics covered include Organizational effectiveness, Organizational change, Branding (Marketing) and Social responsibility of business.