Citizen Brand
Marc Gobe
₹3,603
Emotional Brand Undefined
The New Paradigm for Connecting Brands to People
by Marc Gobe
Allworth Press · 2010
₹3,564
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About this book
Published by Allworth Press in 2010, Emotional Brand Undefined: The New Paradigm for Connecting Brands to People by Marc Gobe runs to 352 pages.
The book deals with Motivation research (Marketing), Branding (Marketing), Consumers' preferences and Marketing.
Book details
- ISBN-13
- 9781581157376
- ISBN-10
- 1581157371
- Author
- Marc Gobe
- Publisher
- Allworth Press
- Published
- 2010
- Pages
- 352
- Language
- English
- Condition
- New
- Subject
- Branding
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