Citizen Brand

Name: Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy
Brand: Allworth Press
SKU: 9781581152401
Price: 3603.00 INR
Availability: InStock

10 Commandments for Transforming Brand Culture in a Consumer Democracy

by Marc Gobe

Allworth Press · 2002 · Paperback

₹3,603

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About this book

Citizen Brand: 10 Commandments for Transforming Brand Culture in a Consumer Democracy is written by Marc Gobe. This paperback edition from Allworth Press (2002) has 256 pages.

The book deals with Brand name products, Marketing, Consumers' preferences and Motivation research (Marketing).