Why People Buy Things They Don't Need
Pamela Danziger
₹2,438
Let Them Eat Cake
Marketing Luxury to the Masses - As Well as the Classes
Dearborn · 2005 · Hardcover
₹2,093
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About this book
Let Them Eat Cake: Marketing Luxury to the Masses - As Well as the Classes by Pamela Danziger is a 352-page hardcover edition published by Dearborn in 2005.
Topics covered include Marketing, Consumer behavior, Psychology and Affluent consumers.
Book details
- ISBN-13
- 9780793193073
- ISBN-10
- 0793193079
- Author
- Pamela Danziger
- Publisher
- Dearborn
- Published
- 2005
- Edition
- Edition
- Binding
- Hardcover
- Pages
- 352
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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