Let Them Eat Cake
Pamela Danziger
₹2,093
Why People Buy Things They Don't Need
Understanding and Predicting Consumer Behavior
Kaplan · 2004
₹2,438
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About this book
Topics covered include Consumer behavior, Consumers, Consumption (Economics) and Marketing research. Places discussed include United States.
Book details
- ISBN-13
- 9780793186020
- ISBN-10
- 0793186021
- Author
- Pamela Danziger
- Publisher
- Kaplan
- Published
- 2004
- Edition
- Original
- Pages
- 291
- Language
- English
- Condition
- New
- Subject
- Marketing research
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