Product Planning
Merlin Stone
₹3,941
Consumer Insight
How to Use Data and Market Research to Get Closer to Your Customer
by Merlin Stone, Alison Bond, Bryan Foss
Kogan Page Ltd · 2004 · Paperback
₹2,767
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About this book
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer is written by Merlin Stone, Alison Bond & others. This paperback edition from Kogan Page Ltd (2004) has 288 pages. The book is part of the Market research in practice series.
Topics covered include Marketing research, Management, Database marketing and Customer relations.
About the author: Merlin Stone (born 1948).
Book details
- ISBN-13
- 9780749442927
- ISBN-10
- 0749442921
- Authors
- Merlin Stone, Alison Bond, Bryan Foss
- Publisher
- Kogan Page Ltd
- Author dates
- Merlin Stone (born 1948)
- Published
- 2004
- Series
- Market research in practice
- Edition
- 1
- Binding
- Paperback
- Pages
- 288
- Language
- English
- Condition
- New
- Subject
- Marketing research
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