Brands Laid Bare

Name: Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
Brand: Wiley
SKU: 9780470014387
Price: 4275.00 INR
Availability: InStock

Using Market Research for Evidence-Based Brand Management

by Kevin Ford, J. Kevin Ford

Wiley · 2005

₹4,275

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About this book

Published by Wiley in 2005, Brands Laid Bare: Using Market Research for Evidence-Based Brand Management by Kevin Ford & J. Kevin Ford is available as a new copy.

Topics covered include Brand name products, Management, Marketing research and Business.

About the author: Kevin Ford (born 1945).