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Douglas W. Hubbard
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Making Sense of Marketing Data
by D. V. L. Smith, J. H. Fletcher
Wiley · 2001
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Inside Information: Making Sense of Marketing Data is written by D. V. L. Smith & J. H. Fletcher. This edition from Wiley (2001) has 250 pages.
Its main subjects are Statistics, Qualitative research, Marketing research and Marketing.