Qualitative Consumer and Marketing Research
Russell Belk, Robert V. Kozinets, Eileen Fischer
₹1,920
Fundamentals of Business Marketing Research
by Richard E. Plank, J. David Lichtenthal, David A. Reid
Routledge · 2004 · Hardcover
₹15,214
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About this book
Fundamentals of Business Marketing Research by Richard E. Plank, J.The book is part of the The foundation series in business marketing series.
Topics covered include Research, Marketing research, Industrial marketing and Marketing industriel.
Book details
- ISBN-13
- 9780789023117
- ISBN-10
- 0789023113
- Authors
- Richard E. Plank, J. David Lichtenthal, David A. Reid
- Publisher
- Routledge
- Published
- 2004
- Series
- The foundation series in business marketing
- Edition
- 1
- Binding
- Hardcover
- Pages
- 312
- Language
- English
- Condition
- New
- Subject
- Marketing research
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