Brands Laid Bare
Kevin Ford, J. Kevin Ford
₹4,275
Brands Laid Bare
Using Market Research for Evidence-Based Brand Management
by Kevin Ford
Wiley · 2005
₹2,856
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About this book
Brands Laid Bare: Using Market Research for Evidence-Based Brand Management is written by Kevin Ford. This edition from Wiley (2005) has 168 pages.
The book deals with Brand name products, Management, Marketing research and Business.
About the author: Kevin Ford (born 1945).
Book details
- ISBN-13
- 9780470012833
- ISBN-10
- 0470012838
- Author
- Kevin Ford
- Publisher
- Wiley
- Author dates
- Kevin Ford (born 1945)
- Published
- 2005
- Edition
- 1
- Pages
- 168
- Language
- English
- Condition
- New
- Subject
- Marketing research
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