Qualitative Research Methods in Public Relations and Marketing Communications
Christine Daymon, Immy Holloway
₹27,353
Why People Don t Buy
The Go and Stop Signals
by A. Chakravarti, M. Thomas, Richard Storry
Palgrave Macmillan · 2014 · Paperback
₹3,132
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About this book
Why People Don t Buy: The Go and Stop Signals by A. Chakravarti, M.
Its main subjects are Consumer behavior and Marketing research.
Book details
- ISBN-13
- 9781349499885
- ISBN-10
- 1349499889
- Authors
- A. Chakravarti, M. Thomas, Richard Storry
- Publisher
- Palgrave Macmillan
- Published
- 2014
- Edition
- 2015 ed.
- Binding
- Paperback
- Pages
- 238
- Language
- English
- Condition
- New
- Subject
- Marketing research
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