Controversy in Marketing Theory
Shelby D. Hunt
₹24,495
Marketing Theory
Foundations, Controversy, Strategy, Resource - Advantage Theory
M E Sharpe Inc · 2010
₹5,775
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About this book
Published by M E Sharpe Inc in 2010, Marketing Theory: Foundations, Controversy, Strategy, Resource - Advantage Theory by Shelby D. Hunt runs to 490 pages.
Its main subjects are Marketing, Marketing research, Recherche and Industrial Management.
Book details
- ISBN-13
- 9780765623638
- ISBN-10
- 0765623633
- Author
- Shelby D. Hunt
- Publisher
- M E Sharpe Inc
- Published
- 2010
- Edition
- Illustrated
- Pages
- 490
- Language
- English
- Condition
- New
- Subject
- Marketing research
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